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SOA Best Practices Authors: Jason Bloomberg, Andy Thurai, Charles Araujo, Hollis Tibbetts, Pat Romanski

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Marcatel Selects AGNITY to Deliver Application Platform for NextGen Prepaid Services

AGNITY, Inc., a leading provider of applications, solutions and services to mobile and fixed line service providers and enterprises, announced today at the CTIA Wireless Conference in Las Vegas that Marcatel, one of Mexico’s largest full-service providers of video, voice and data telecommunications services, has selected the Silicon Valley-based company’s prepaid solution to launch Bienvenidos, Local Services and Calling Card Services throughout the Mexican market.

With the increasingly high customer demand for prepaid services in Mexico, Marcatel is expanding its prepaid offerings. Bienvenidos will be implemented on the AGNITY ACONYX™ Prepaid Applications Suite which offers a converged credit control solution for next generation voice and data networks. This will enable Marcatel to focus on creating a new generation of voice and data applications. Bienvenidos service provides a prepaid-based residential phone and Internet service for rural markets using DECT technology. The service requires creation of advanced prepaid offerings for end users.

Most significantly, AGNITY ACONYX framework provides a Service Creation Environment (SCE), enabling Marcatel to independently develop prepaid service scenarios and marketing offers with a variety of call flows without the need for any third party developers. The carrier-grade, IP-based platform enables rapid deployment of new prepaid applications and services to customers.

Marcatel conducted a rigorous RFP evaluation process during 2009 and AGNITY was included in the short-list of vendors. Soon after the final round, AGNITY was announced as the winner, eliminating the incumbent and other local vendors. AGNITY began the implementation phase for Marcatel in late 2009. The prepaid service implementation will be completed in two phases - the Bienvenidos service will be launched in April 2010 followed by the roll-out of Local Services and Calling Card Services in July 2010. Bienvenidos prepaid services will be available to customers throughout Mexico.

“The growth for prepaid services today is stronger than ever before, but the demand pattern is changing. Beyond the traditional long-distance voice prepaid, now the service providers want to offer a multitude of new Internet applications in a prepaid fashion to their subscribers,” said AGNITY CEO Sanjeev Chawla. “The solution we’re delivering to Maracatel gives them the capability to focus on application creation for quickly deploying new features and services on the AGNITY platform, ultimately allowing Marcatel to successfully address this new dynamic prepaid market and meet customer demands.”

“We needed a solutions partner who understands the fast paced prepaid market environment,” said Marcatel CEO Robert K. Lacy. “We have found in AGNITY the experience and expertise to not only get the job done, but to understand our business needs and objectives. We needed to deliver what our customers want quickly, at the quality they expect, and we believe AGNITY has enabled us to do that.”

AGNITY enables service providers to quickly deploy next-generation applications and services over converged networks. The AGNITY ACONYX framework provides a flexible environment for rapid application creation and deployment of multiple communication services. AGNITY ACONYX Prepaid Applications Suite is a multi-service and multi-network prepaid solution that will enable Marcatel to quickly and cost-effectively deploy revenue-generating prepaid services over its converged networks.

About Marcatel

Marcatel, a company of the Marcatel Group, is one of the most important corporations in the telecommunications industry in Mexico. It offers local, national and international voice and data services that satisfy, through infrastructure and a high capacity fiber optics network, the communication needs for the business and residential markets, basing its operations on world-class technology. For more information, please visit: www.marcatel.com.

About AGNITY, Inc.

AGNITY is a global applications and consulting services company dedicated to helping service providers, network equipment manufacturers, and businesses design, develop and deploy application solutions. AGNITY ACONYX™ is the industry’s leading Service-Oriented Communications Architecture (SOCA) enabling communication service components to be rapidly and cost-effectively deployed within the applications infrastructure. The company is headquartered in Silicon Valley with development centers in Plano, Toronto and Noida, India. AGNITY is one of the only companies of its kind that has deployed next generation application solutions and provided application services to its customer base worldwide. For more information, visit www.agnity.com.

AGNITY®, the AGNITY® logo, ACONYX™, ACONYX™ Prepaid, and combinations thereof are trademarks of AGNITY, Inc. All rights reserved.

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