In last week's Cortex newsletter, I introduced the following diagram of a
customer-centric digital architecture, where digital architecture is
shorthand for enterprise architecture that's laser focused on driving digital
Customer-Centric Digital Architecture
In the diagram above, the traditional architectural layers (represented here
as concentric bands) have been grayed out in favor of customer journeys that
cut across user interface, process, technology infrastructure, and data
concerns, instead focusing on the preferences and behavior of individual
customers as they conduct all their interactions with the company in
The notion of customer journeys, of course, are central to the digital
marketer's playbook. Clearly, enterprises should focus their digital efforts
on such journeys, as they represent customer interactions over time. But... (more)
Architecting Change as a Core Competency
In a recent article for Forbes I wrote that enterprise architects (EAs)
should be less agents of change as architects of change. In response, several
EAs commented that what they had been doing all along looked quite a bit like
architecting change. After all, dealing with change has always been a top
priority for enterprise architecture.
There's more to architecting change than managing change, however. In order
to deal with disruptive business environments - as well as introducing
disruption intentionally to shake up the competition - org... (more)
Digital transformation impacts all corners of the business, and perhaps the
most important corner to us here at Intellyx is the dark cul-de-sac where the
enterprise architects huddle.
Because of their unique capability to maintain and communicate the big
picture of enterprise transformation, EAs can be critical to the success of a
digital initiative - but only if they slough off the paperwork-laden,
gatekeeper-centric thinking of the EA of days past.
Instead, EAs must empower their organization to achieve success with digital
efforts through the proper use of digital architecture... (more)
Finally, the conclusion: part two of my Cortex newsletter, Spread the DevOps
Virus in Your Organization. In part one, I called for expanding the
hard-fought organizational lessons of DevOps to the rest of the enterprise.
Allow people to choose their own teams, and to allow teams to choose their
own goals, I exhorted - self-organization being the key to driving agility at
the organizational level.
That article, however, focused on the participants on such teams. What does
it mean for you as an individual to join with colleagues and organize
yourselves into teams that can address ... (more)
Whenever the conversation in a large organization circles around to how to be
more innovative, someone always brings up a skunkworks.
According to Wikipedia, the original Skunk Works is Lockheed Martin's
Advanced Development Programs (ADP), responsible for the design of several
aircraft - an effort that continues to this day.
Over time, however, the term skunkworks has taken on a broader meaning.
Innovation thought leader Everett Rogers (the fellow who coined the term
early adopter) defined a skunkworks as "an especially enriched environment
that is intended to help a small group... (more)
Digital means customer preferences and behavior are driving enterprise
technology decisions to be sure, but let's not forget our employees. After
all, when we say customer, we mean customer writ large, including partners,
supply chain participants, and yes, those salaried denizens whose daily labor
forms the cornerstone of the enterprise.
While your customers bask in the warm rays of your digital efforts, are your
employees toiling away in the dark recesses of your enterprise, pecking data
into arcane screens as they struggle to retain a thread of sanity under the
onslaught of m... (more)